As I said it was a very long time ago, I was not the designer of this board and I tend to purge my notes and brain cells once in a while, of stuff that I no longer need. I remember that they did get enough notice to redesign it but then, based on production quantities, decided ASIC.
Dropping a package is all it takes. That blows your production straight out of the water.
They were wrong. Just like the guy who told me 20 years ago that CD4000 logic was on the way out.
MPW and shuttle runs have actually made the entry fees into that world lower. One of the ICs that we sucessfully designed together with an IC house had less than $200k NRE and that included my time and a nice batch of chips from a MPW run.
And then produce it almost forever. A run-of-the-mills BiCMOS process these days will get the occasional additional module (such as higher-voltage capable devices on the chip) but you don't have to use it.
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I do not find it difficult, I am just looking for something that has this in an IC for less real estate use. That's all.
As I said, I can easily design this in discretes and opamps. If there was a class-D modulator that has clean DC-handling I would not have to and can save real estate on the board.
You can use a faster 8051 but yes, if you need more performance the ARM is the way to go. Or even Atom. That will probably happen for me this year.
I do a lot of very unorthodox designs with their chips. I prefer them for two reasons:
a. LTSpice models.
b. Longevity in the supply chain.
Yes, they have.
You are probably thinking of ASIC in their old definition from the 80's or so where the digital ones were in essence like gate array. Nowadays you can have tons of analog standard funtions and they get scaled to your needs. You can also design your own blocks. BTDT, many times. It's full custom and some of the chip design places even have ASIC in their names, like this one whioch was recently bought by Microsemi:
All the ones I ever dealt with will design a fully tailored IC for you and, unless this is explicitly agreed upon to save NRE or whatever, it will not be shared with any other customer of theirs.
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Well, no digital jar on this one unless I put it there ;-)