Just show DeWalt what can be done with chainsaws: and suggest that they can do the same with a dozen electric drills on a tandem or recumbent bicycle. Such things are totally useless but do attract considerable attention. There have also been other drill powered bicycles: but I can't seem to find anything on the scale of the chainsaw motorcycles. Yeah, bigger is better.
Don't forget about electric drill powered robots: and walking machines: all of which should burn out, errr... sell, a fair number of drill motors.
Maybe a book on 100 ways to misuse your electric drill. I guess this should be on the cover: