NXP-- WTF?

Joel Kolstad wrote: ... personally I

Possibly an olfactory experience, when the internal smoke escapes yet again...

They pay them? And here I thought they were doing it for the glory.

Robert

Hello Spehro,

They said it's a short form of "Nexperia", following that dreaded trend to not list products by what they are (AD converters, DACs, whatever) but by what the marketeers of one company came up with (gizmos, whizbangers, super-widgets).

I am careful, to say it politely.

I am even more careful there, to say it more bluntly. Unless it's 2nd sourced. Anyhow, my design-in rate for Philips and most other EU mfgs has gone to nearly zero because they do not understand marketing IMHO. So I guess I am not so worried and, therefore, my clients don't have to be either.

Hey, look on the bright side: The NXP web site is as sluggish as the Philips site (same server, I guess) but we don't have to wait through that stupid stock quote anymore.

Hello DNA,

And he is also not bovvered by all this :-)

That may be browesr dependant ? :(

Netscape blanked on some pages, but firefox had no problems giving this :

-jg

On the original topic, I see they are now running ads on The Register

NXP [founded by Philips] 'What if you could be born twice?'

Interesting for three reasons.

1. Although El Reg is indeed read by many a hardware type, it's not really a hardcore hardware design site, although I am sure it gets more page hits than embedded.com ;)

1. Ads like that tend to put me off, not make me curious as to some 'new direction' - ad-droids with no inkling of hardware designers must have come up wih that, although YMMV.

2. When I see ads from hardware vendors showing a 'new direction' I get very nervous about their parts - I guess we'll see.

Motorola spun out On Semi and Freescale successfully of course, but one of the first things Freescale dumped was their really nice line of codecs (MC14583 and friends) because it was perhaps only kept there to support the Mot mobile phone line? Anyway, that was a blow because it was cheap, easy to use and ubiquitous. There aren't that many vendors making simple to use standalone voice grade codecs any more - they all seem to want to sell me more features than I need. There are *some* - it's just more difficult to find them ;) My point is that when I see spinoffs like this, I expect some lines to disappear without warning.

Cheers

PeteS

It would be a lot easier for you to keep your eye on the road if you let all those ducks go.

They wanted comments. Here is what I told them:

What a waste of time. Choppy, crappy animation is the last thing I want to see when I'm looking for components. The harder it is to use your websites, the more sales you will lose.

You are not selling to the general public. Your customers want to find the data needed to make design choices. If you make it too difficult they go to your competitors, and may never come back. Its your choice.

Of course Eeyore will claim I'm wrong, in the kill files.

Thanks, Jim. I meant that it doesn't show up in the initial table of

..which is the first page you get to after drilling down from the home page.

--Gene

In message , dated Sat, 2 Sep 2006, Michael A. Terrell writes

He's looking after them for the Australian cricket Test team, I hope. (;-)

I figured that by now when someone yells "DUCK" you'd say, "No thanks, I have plenty." ;-)

"Spehro Pefhany" ...

Spehro,

Also trying to wan the MP3 player??? ;-)

Regards Arie de Muijnck

Hey, certainly not! Chasing that crappy premium would involve spamming individual people's e-mails via their website form, for which I'd get no end of grief. There's no way for them to tie any visits from usenet (or anywhere else) to me.

Besides, I've been busy on an odd job sourcing a whole whack of low-end MP3 players and you would hardly believe how cheap those things are these days at the factory door.

I prefer to present the information in a public forum so all can make "constructive" criticism of their advertising campaign. ;-)

Best regards, Spehro Pefhany

Hello Michael,

I could almost bet they won't listen. I tried that years ago. Wrote to the big chief, didn't even get as much as a form letter back. So I just dumped them during designs, mostly. IMHO the problem behind a lack of profitability in a large company is often management itself.

They would be well advised to sit down and figure out what had gone wrong the last 1-2 decades. Look at key competitors. Or to say it bluntly, figure out why TI is a lot more profitable than Philips was. That's what needs to be done now. With some luck they may have the freedom to change things since Philips only has a minority stake left.

Hello Spehro,

I sure hope NXP comes to realize that they are not dealing with some kids as customers but engineers. And soon.

Ah, yes, that's the general slackness in the Philips site, where completely different departments must manage the Product Catalogue, and the new product releases, and it takes weeks to make it from one, into the other....

-jg

Joerg, its a sure sign they aren't going to listen, or the "Comment" button wouldn't have been so obvious. Its to make the new investors all warm and fuzzy inside. The only chance of any change is if the investors are the first to see any comments.

Did you have to tell us this? I don't think I'll be able to sleep tonight :-(

Maybe its time to look more closely at their competitors. I always had trouble dealing with Philips tech support, and I can't imagine that it will be better after the inevitable layoffs.

Eric

Of course "tla" is pronounceable! ...it's the first syllable in Tlaxcala :

Pronounced «tlah SKAH lah»