Okay, so Philips has spun off their semiconductor division (apparently as a whole, unlike Motorola's bifurcated spinoff) into something called NXP, with a glitzy campaign now underway.
If you like some neutral-accented dude named "Steve" who needs his hair combed and movies of people leaping around surging ribbons of somewhat sickly colors:
formatting link
(and links to hi-res photos of beaming executives)
Or their real website:
formatting link
Any thoughts as to what this means to the future of Philips semiconductors, and to their high-end microcontrollers in particular?
I'm guessing we might see less emphasis on the low margin parts like jellybean discretes.
Best regards, Spehro Pefhany
--
"it\'s the network..." "The Journey is the reward"
speff@interlog.com Info for manufacturers: http://www.trexon.com
1) Why didn't they pick a name instead of an acronym? Also, the letters "XP" remind too many people of a company they don't like in Redmond.
2) Will they fix their disfunctional website? I see they have a light-blue on white scheme now, and that's hard to read. They also have AJAX updates and that's a good sign. Now if their new search mechanism works well that will be a good improvement.
Don't people wear ties anymore when they are trying to flog you something? Maybe if they replaced Steve with Stephanie then they could get more interest?
Indeed. On most browsers, just hold down the key and spin the mouse wheel to make the print bigger or smaller... If the site is poorly designed then pictures or ads may overlap the text, but most don't do that (The London FT is one that needs to get their "site" together). It also prevents Firefox's Imagezoom plugin (hold key plus mouse wheel) from working properly on the pictures.
Best regards, Spehro Pefhany
--
"it\'s the network..." "The Journey is the reward"
speff@interlog.com Info for manufacturers: http://www.trexon.com
They appear to have smeared another layer of shit on top of Philips original webcode to make things even more broken.
Sign of the times....... Like the Russian bloke said, as he was beating the shit out of 'his' shuttle with a big spanner. 'All made in Taiwan!'
I see this happening more and more as the 'moneywankers' offload something that is becoming unprofitable somewhere else and the buyers (because they are marginally more stupid than the sellers) believe they can squeeze just a little bit more profit out of it.
What the investment situation might be is only not worth a guess. Chances are someone's bought up the factories and will run them down until the significant bolts fall of things.
It's not that the relative ratio of Thick to Shit has become any different, they just think they are worth more because someone else gets more by telling them they are.
All we really need is enough Leeks to feed ourselves and everything will be fine.
However, I know for a fact that the Welsh Development Board only allows export of half Leek and half Leaf. They keep the good, full Leek, ones for themselves.
Anyway...... I'll give it eighteen months and then it'll get sold to Vishay.
'Am I bovered? Do I look Like I'm Bovvered? Are you telling me I'm Bovvered? Text me I am bovvered. I am not bovvered.'
SEP 01, 2006 07:53:12 AM Philips Semiconductor unveiled its new name Thursday, becoming NXP after
50 years as the semiconductor division of the Dutch electronics conglomerate.
NXP stands for "Next Experience," the company said in a statement. The name was changed after a group of private equity firms led by Kohlberg Kravis Roberts & Co. (KKR) bought an 80.1 percent stake in the company. Bain Capital, Silver Lake Partners, Apax and AlpInvest Partners worked with KKR on the deal, and Koninklijke Philips Electronics retained a
19.9 percent stake in the chip maker. Frans van Houten will continue as the company's chief executive officer.
The new shareholders will invest 1 billion euros (US$1.28 billion) in research and development, the company said, but did not specify over what period. The company will maintain its headquarters in Europe, with a total of about 37,000 employees in 20 countries.
-Steven Schwankert, IDG News Service (Beijing Bureau)
Pretty much. I wonder why they think they have to advertise themselves as having "an aim to support out customers mission by creating next generation technologies that enable compelling sensory experiences for conusumers" rather than just "we aim to build some leading edge ICs at competitive prices supporting the following markets: xxx xxx ..."-- I suppose the average investor today isn't expected to be particularly educated, but personally I get put off hearing someone tell me how much better my "sensory experiences"are going to be when they're just trying to sell me an SA602...
NXP... "next experience"... cute... I wonder how long some marketdroid was staring at his Windows XP desktop before coming up with that?
Well, there you go then.... 'The New Shareholders'.
Someone sucked a load of money out of someone elses pension funds, using their friends in the markets, and will now pay themselves and friends a wage for R&D of how much you can pay yourself before someone notices that you are not doing R&D but your topbosswank wage is quite nice..
After this particular phase they will come back to the market for a couple of three or ten times times with script issues and then dilute the value with some other major 'investor' as they draw down loans to pay their wages to pay for more R&D into just how much you can pay yourself whilst, in real terms, being totally ineffectual.
Then they will sell it to Vishay to operate the factories until the WD40 doesn't work any more and it's all made in Taiwan with people on the mainland who don't mind so we get to eat that shit Europeon cheese.
I am so reassured.
Do I look like I am reasurred? Do I sound like I am Reassured. Am I reassured? Am I bovvered? Do you think I should be bovvered? Are you saying that if I was bovverred it would make a difference? Are you trying to sell me car insurance? Am I bovverred?
ElectronDepot website is not affiliated with any of the manufacturers or service providers discussed here.
All logos and trade names are the property of their respective owners.