And even if we're unequal to that task, we should at the very least mitigate against it for ourselves.
<snip>
Exxon, characterizing itself as an energy company in the eighties, invested in researching alternative energy production. Later, in the nineties, a new CEO took over who re characterized Exxon as an oil company and shut down alternative energy research. All that money, and more, went into anti warming propaganda.
Ted Turner was once asked how he motivated himself to turn a barely profitable billboard business into an international media conglomerate in less than two decades. He replied that he stopped thinking of it as a billboard business, instead thinking of it as a communications business. He likened it to the failure of the railroads who failed to consider themselves transportation companies therefore blowing their chance at owning the airline industry.
Or facts, as any political commentator can tell you.
Swill