Luc,
There is always "room for one more."
As for what Lattice is offering, I have said it is impressive, and has some really nice features. I have also said that their fab partner is "world class" and presently on the cutting edge. How they will proceed to 45nm, and then 32nm, and so on is of course another matter altogether...
Look at Altera: they can't influence TSMC, so they have no high speed
65nm process. Nada, nothing, nowhere. They are just too small to influence TSMC's business model. If TSMC leads with the low power cell phone process, then we will continue to have a 1-2 year lead on every technology cycle. Crikey! That has got to hurt!
I will venture to say that our 200 Xilinx FAEs and our 200 disti FAEs are the best in the world, and that there is no company that can even come close to our support. The experience (some 25+ SI experts), the RocketLabs (12 locations, the use of millions of dollars of equipment, combined with experts, and working designs), our 40+ MGT characterization reports for every possible standard....the list is actually too long to list here!
Not to mention, that no one has a 'Peter Alfke' (12,000 hits on Google), nor an 'Austin Lesea' (827 hits -- after all, I am still pretty much the 'baby' here at Xilinx!). We are just crazy enough to help anyone succeed (with Xilinx FPGAs).
I have in no way suggested that Lattice has any failings whatsoever, other than suffering from being small.
Personally, I love a challenge, and since Altera offers none, Lattice is welcome to join the game.
Austin