Our entire "home office" is all on a switchable power strip. Why leave it on standby 24/7 for a few hours of daily usage? We even unplug the wireless phone and the answering machine at night, with the welcome side effect that people can (try to) call us anytime with no danger of waking anyone.
Same for TV/VCR/DVD/Sat rcv/stereo: One click and it's positively off.
Apart from that, legislation is the only way to cut power consumption on these little applicance. No-one is going to shop around for a different (and maybe less suitable) unit to save $1/year.
See my other post on how such legislation can lead to a substantial, consumption-and-emission-free, "virtual power plant".
robert