Sounds more like Carborundum or Conundrum, both of which might be equally appropriate. However, the committee has spoken, and Keysight is the new name. Much as I like the logo, if my scope produced something like that, I would be seriously worried. Maybe an XY pen plotter with a calligraphy pen was used to produce the logo.
Hmmm... That's available: Add it to the list?
Close enough.
--
Jeff Liebermann jeffl@cruzio.com
150 Felker St #D http://www.LearnByDestroying.com
Santa Cruz CA 95060 http://802.11junk.com
Skype: JeffLiebermann AE6KS 831-336-2558
Fun story. I worked for SecureWorks which got absorbed by Dell. At the time one of the prime vendors we used shipped Dell 27xx and 28xx servers with intergrate PERC. We were experiencing MTBF's on them of 18 months. And when those internal PERCs let go, they take the array with it.
So I escalated it within Dell. Never heard anything back.
I presume that it's too late to tell HP that a "key" is drug slang for a kilo of marijuana. This is why companies often select names that have no meaning in any language. HP would have done better using a random pronouncable password generator. Xosnatfaz Technologies. I like it.
--
Jeff Liebermann jeffl@cruzio.com
150 Felker St #D http://www.LearnByDestroying.com
Santa Cruz CA 95060 http://802.11junk.com
Skype: JeffLiebermann AE6KS 831-336-2558
Well, Corundum Holdings owns the trademark, word mark, and service marks. Go thee unto the unbookmarkable TESS search: and inscribe "keysight" into the trademark word search term box and ye shall find 5 different trademarks for Keysight and Keysight Technologies, all owned by Corundum Holdings. In theory, ownership should be transfered to HP shortly, unless HP is leasing the name. If they are leasing the name, then it's possible that it's a temporary name awaiting the sale of the test equipment division to parties unknown.
They did hire a name search company, Catch Word Branding, which found the name, owned by Cordundum Holdings. See below.
For your reference, and conglomerated from my previous rants:
The filing attorney's name is Andrew Roppel of Holland & Hart LLP.
Keysight details:
More: Looks like HP went through 5,000 possibilities before settling on the least disgusting name. They might have done better putting the 5,000 names on the back of raffle tickets, and fishing the winner out of the basket. "There were a number of names we kicked around that would have been related to our early days, our history with Hewlett-Packard," Gasparian said. "The older employees really thought that was cool. The younger people, they didn't know anything about it. Like the street that Hewlett-Packard started on. They didn't know anything about the street." Welcome to the new "cool". Retch.
Some of the names he probably offered to HP (listed as Electronic Test Equip): such as Altagon, Altogon, Vectelo, Sightshift, Stormkey, Boldsight, Keyhawk, Boldfire, ad nausium. I have the horrible feeling that Keysight was the lesser of the offered evils.
Scraping bottom, Dave Jones on Keysight:
I still like "Logir" (Rigol backwards) best.
--
Jeff Liebermann jeffl@cruzio.com
150 Felker St #D http://www.LearnByDestroying.com
Santa Cruz CA 95060 http://802.11junk.com
Skype: JeffLiebermann AE6KS 831-336-2558
Reminds me of the time the company I worked for namebered (named and numbered) a new component. The Chinese translation of the nameber was "Certainly Dead Banana."
IBM's Unix workstations had the same problem. They told everyone to call it the "Risc System 6000" instead of "RS 6000", apparently because "RS" is Australian for "BS". (I guess they have lots of rats and not many cattle down under.) ;)
Cheers
Phil Hobbs
--
Dr Philip C D Hobbs
Principal Consultant
ElectroOptical Innovations LLC
Optics, Electro-optics, Photonics, Analog Electronics
160 North State Road #203
Briarcliff Manor NY 10510
hobbs at electrooptical dot net
http://electrooptical.net
The marine radio company I worked for in the distant past had a habit of naming their radios starting with "COM". When I new product came along, I volunteers to name it "COM1c". It took a few days for them to figure it out.
Somewhat later, Morrow Computahs introduced the Pivot portable computer. I tried to convince them that this was a bad idea, because pivo means beer (or cow piss) in several east European languages. They eventually got the clue and when the product was sold to Zenith, the name was changed.
Of course, that didn't stop others from making the same mistake:
It "died young".
There are plenty of other examples of badly chosen names, but the aforementioned are the only ones that I perpetrated or tried to prevent.
--
Jeff Liebermann jeffl@cruzio.com
150 Felker St #D http://www.LearnByDestroying.com
Santa Cruz CA 95060 http://802.11junk.com
Skype: JeffLiebermann AE6KS 831-336-2558
ElectronDepot website is not affiliated with any of the manufacturers or service providers discussed here.
All logos and trade names are the property of their respective owners.