Don't get me started.
Some general notes:
(1) I can't speak for everybody, but as a techie, I'm not very intersted in seeing 1280 x 944 pictures of some cute female of indeterminate ethnicity smiling at a handful of your products. How's about you strike a deal with
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you won't put up front pages with 70% skin, and they won't diffuse any silicon wafers.
(2) We really could not care any less how your company is organized. If you're organized as "Sales", "mature products", "Neewer products", "old products", do NOT put up those as choices. We usually don't know and dion't care whether you consider the 2N6112 new, old, or mature. We just want to see the specsheet, availability, and prices.
(2.5) Similarly if your op-amp group is organized into twelve different sub-groups. WE DONT CARE. We just want to find an op-amp. Don't make us try to guess whether you consider a LF356 "MOS", "Bi-CMOS", "HIGH-SPEED", "LASER-TRIMMED", or "burnt-orange package".
(3) We should not have to drill more than 2 levels deep to find anything.
(4) We should be able to tell if we're making progress toward our goal. For instance, on the HP site, you can click for minutes or more and loop back to where you were, and never get down to the page you want.
(5) Please, please let us do a parametric search. And make it somewhat useful. So many parametric searches are self-contradictory and non-sensical. And maybe outsource some bodies in India to proofread the tables? Waaay too many op-amps are listed with offset currents in amps instead of picoamps.
(6) It's no longer 1985 when Internet Explorer took exponential time to render a table with more than 15 lines in it. At least give us the option of looking at 200 op-amps on one bleepin page.
(7) Don't be coy. Dont' make us drill down 6 levels, register at your site, view several flash animations, before you tell us you havent made any of this IC in the last 5 years, and we have to order 50,000 minimum and wait 16 weeks. (Maxim and a few others, take note).
(8) Try a really simple test. Try using Google to find something on your site. If Google is better at searching your site than your internal search feature, think what this means. (HP, and others, you know who you are).
(9) Tiny inscrutable icons are, inscrutable. Maybe you think it's cute to have a purple squiggle mean "only available in Cucamonga". The rest of us dont.
(10) If you've gone to the trouble to scan or otherwise put up a datasheet, splurge and use at least one square inch of screen space to put up a large button labeled in at least 18 point bold font "VIEW DATASHEET". Maybe come up with an industry standard for this, so we don't go crosseyed reading the whole bleepin page trying to find what to click on to see then dang thing.
Whew!