I can't see how you can think it doesn't have to be the highest. Where are all the complaints of "I placed the highest bid, but I didn't win" ?
When you place a bid that's higher than the current price, but someone has previously (whether a week ago, or 1 second ago) entered a maximum bid that's higher than yours, the system immediately increases the price to be either your bid plus the bid increment, or the other bidder's maximum, which ever is less.
If you then make a higher bid, the same thing happens.
Ebay is a timed auction that performs automatic incrementation of the price based on maximum bids. The winner at the end of the auction is the person who, at that point in time, has entered the highest maximum bid. The preceding events are almost entirely auction theatre that exists only because of its psychological effect on irrational bidders.
If you think that multiple late bidding gives you an advantage, you are deluding yourself.
Sylvia.