Residential heating with electricity is insane. But if you do it, when delta-t is moderate, a heat pump is better than resistive heating. A heat pump can be designed so that the waste heat from the pumps and such is dumped indoors, just as the resistive equivalent would be. But if it's designed primarily for cooling, that's not a desirable feature, so dual-use heat pumps, especially cheap ones, aren't exactly optimized for heating.
We use natural gas, and don't have a/c.
John