Some people still do analog. It's not as popular as it used to be. But customers still need to connect to real-world signals. It's fun to interview recent EE grads who barely know how a 2-resistor voltage divider works, much less a transistor.
If you used the sot23 uP, how would you set the trip level?
We've used tens of thousands of the Bourns 3314G pots with no problems. They don't need to be programmed, don't need JTAG interfaces, none of that stuff. If you keep the required resolution at a half per cent or so, they are quick and easy to set. Around 0.1%, people can spend time tweaking.
I need to coarse-tune an LC oscillator, to get things into the pull range of a varicap. A small trim cap is ideal. I've used the Maxim digital capacitor in the past, but it's EOL now. It needed a couple of pages of code, too.