I have the KF-60WE610. Bought in Dec 2003. Replaced the first lamp burn out on Aug 2007. Has burned out again in only 1 year, probably about 1,000 hours. Replacement lamp does not have either OSRAM or Philips markings, but is Made in Japan. Lamp was replaced by circuit city under warranty.
Given that the tv set is 5 years old and a lamp has burned out so quickly, would it make sense to go ahead and replace the lamp ballast (driver) as a preventive measure? I'm guessing these are subjected to a harsh operating environment, degraded, and may have played a part in the early lamp failure. Do lamp failures decline after ballast replacement? The part is only $106 at the Sony site. The part appears to have an upgraded part number, so it is possible that there have been improvements in its design.