One of my interns is a student at Cal Poly and did the automation for their Rose Bowl parade float. That's PCs, hydraulics, motors, LEDs, and the big animated google eyes on the robot.
I asked him what the display technology is for the big eyes. It's the LED billboard hardware, lots of LEDs in little boxes addressed as shift registers.
I recall that our departed friend Jim Thompson said that he invented that LED billboard circuit.
John Larkin Highland Tech Glen Canyon Design Center Lunatic Fringe Electronics