et an average fuel economy across their entire fleet sold, so if they want to sell gas-guzzling luxury cars, they have to offset them with small fuel efficient cars
aning vehicles are
ith
.In the real world economics and utility have more to do with demand than do es marketing. That's why the Japanese grew so well in the 70s and 80s, goo d mileage and high quality. The "marketing" had to adapt rather than the " market". Remember the old car commercial, Volvo perhaps, in an auditorium where the speaker starts chanting, "quality quality quality" and the audien ce of suits start chanting with him... The commercial goes on to indicate they do something more for quality. I tried to find a link, but it seems t o be pre-Internet.
eir SUVs and mini-vans and they bought econoboxes.
hile listening to marketing. Then there are times when people listen to th eir wallet and lifestyles and adjust the course of auto design.
The numbers you cite do not support your statements. The F series trucks a re not economy cars. That they are the most popular vehicle largely has to do with the fact that it isn't one vehicle, rather it is a wide range incl uding a standard full size pickup as well as the F-350 which is capable of pulling very large loads up to 20,000 lbs!
I don't know where you are trying to go with any of this. Currently the US economy is good, gas prices are low and people are buying large vehicles. That is exactly what I said. At times people buy large and so are subject to marketing whims. Other times they buy budget and economy and the marke ting had better address that or they will buy someone else's cars.
This is a load of hooey. You need to read the definition again.