TV Picture: What Does "Calibration" Mean???
Calibration. To calibrate.
With regards to TV sets - of any type - I suspect two things have stood in the way of this process: #1. Most set owners and folks in general, outside of the scientific community, know what the dang word even means! And #2. Modern digital TVs are so "good" most people think they don't even need calibration.
Succinctly, calibration means to align something to a given standard, or set of standards. These standards may be physical, electrical, chemical, or in the case of image reproduction, a certain range of color and brightness when standardized patterns are displayed on a TV.
========== The way I have recently started to explain what I do to TVs to the average person is to draw a basic shape on a piece of paper, I.E. a triangle. To the right of that I draw an arrow, then a rectangular box, another arrow, and a blank space.
I then show this to the person, explaining that the triangle is the subject on TV, and the box is their TV set. I then ask them what should they see to the right of all that, after it comes out of their TV set. They answer, "a triangle"?
So I draw a circle! (or, a distorted triangle)
The person looks at me, "what?"
I tell them, without calibration, this is what your TV does to the image of subjects transmitted to it, via inaccurate color, off tint, or too bright or incorrect contrast. Your TV may wow you out of the box, but that factory setting was intended to SELL IT to you, not for long-term TV or movie viewing, or game playing. Plus, it may shorten the set's life.
I then explain the two types of calibration: Basic(brightness, contrast, sharpness, color, tint - the basic user controls), and, advanced(Basic, plus internal color temperature and grayscale alignment.). I then explain that most reputable brands of TVs today(Sony, JVC, Samsung, Pioneer) will deliver an accurate picture with just the basic controls properly set. Cheapo brands(Daewoo, Insignia), or older CRT(tube) TVs might need more advanced additional adjustments to get them in line.
If they ask me what all this will do, I tell them: You will see, if not exactly, an image much closer to what the producer or tv control room engineers see when they make a TV show or a movie. Plus, the image will be far less stressful to the eye, and you might even save energy! ==========
This usually sells them, instead of just asking them, would you like your TV "calibrated"?
Calibration is a big, nerdy, multi-syllable word that few understand, and perhaps shouldn't even be used to describe the process of aligning a display and making it transparent to whatever is shown on it.
No WONDER "display calibration" or "tv calibration" has fallen out of favor!
Waiting for the crickets ....