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The smartest thing Apple ever did is to offer the cheap batteries

Opinion: The smartest thing Apple ever did is to offer the cheap batteries.

You'll never hear me ever say Apple Marketing is stupid. Think about this...

Many are assuming Apple cheapened its expensive replacement batteries to "temper criticism"(1) over its "bonhead handling"(2)of their secret "peak performance" feature (doublespeak for capping CPUs at half speed). "Apple+IBk-s bargain battery replacement campaign is an attempt to kiss and make up."(3)

As a result, Barclays says "519 million users" can take advantage of the $29 battery offer, where, Barclays says, if only 10% take advantage of the offer and if 1/3 of those decide to keep the doubled-speed phone instead of buying a new iPhone, then Barclays estimates Apple will lose 16 million sales in 2018 alone.(4)

On the one hand, Apple loses around 16 million sales, but think about what would have happened if Apple *didn't* replace the batteries on these phones?

In just a short time, each of those half a billion iPhone owners would be stuck with an iPhone whose life was "extended" by Apple courtesy of limiting "peak performance" (an euphemism for capping CPU speed by more than 1/2).

By replacing the battery, these customers get a temporary reprieve, for at least another year, before their phones halve in performance again.

By that simple action of replacing defective batteries *at customer cost*, Apple pushes off the ire of half a billion customers, for at least another year.

That reprieve for Apple Marketing is *crucial*, I posit, for them to weather what *will* happen when *those* refurbished iPhones again (and again and again) throttle themselves back to 1/2 CPU speeds after just another year.

Bloomberg asks: Can Apple Profit From Its Battery Debacle?(5)

The answer is yes! Emphatically. Why?

Because they push off the inevitable, for only one year, at customer expense. Then the phones halve their speed again (and again after that).

You have to admit, Apple Marketing is sheer genius!

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Reply to
Harold Newton
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Apple CEO Tim Cook Says Power Management Feature in Older iPhones Will Be Able to Be Turned Off in Future Update

"Previously there was no clear notice that it would cause devices to operate slowly."

"Cook says Apple will also allow customers to turn off the power management feature ... first in a developer release that happens next month."

"We will tell someone we're reducing your performance ...and if you don't want [reduced performance], you can turn it off."

Reply to
Harry Newton

"Apple should be required to preserve that data and produce it to Plaintiff+IBk-s counsel," said Levitt in a statement.

"Levitt says he filed the injunction... which charges Apple deceived many of its customers into buying brand new iPhones by rolling out its iOS throttling software, causing them material financial damages."

"Apple has a policy of getting rid of batteries it pulls out of phones, and we want the diagnostics. We want to make sure everything is preserved" he said."

Notice the implication that Apple is quietly *destroying* the evidence in the class action lawsuit cases, by swapping out the defective batteries and not preserving them.

Nobody should ever say Apple Marketing is stupid!

Reply to
Harold Newton

they don't need the old batteries to have the diagnostic data.

Reply to
nospam

Please do not engage with this troll. Full Stop

Reply to
pfjw

Let's see if the judge orders Apple to preserve them then.

Meanwhile, my 2012 S3 is still running at its full claimed CPU speeds due to an amazing ability to replace batteries at will, even from 2,300mAh to

7,000mAh capacities with an external charger & $1 rubber backs to fit.
Reply to
Harold Newton

And now they're canceling the iPhone X production this summer.

Apple Leak Reveals Sudden iPhone X Cancellation

"It may be the smartphone of the moment, but a new leak reveals will soon cancel the iPhone X. And the source could not be more credible."

"Acclaimed KGI Securities' analyst Ming-Chi Kuo says disappointing sales of the iPhone X will lead to the cancellation of the model "with production ceasing in the summer". This would be the first time Apple has cancelled an iPhone model after just one generation since the iPhone 5C in 2014."

Reply to
Harold Newton

Still talking to yourself?

Piss off.

--
"I am a river to my people." 
Jeff-1.0 
WA6FWi 
http:foxsmercantile.com
Reply to
Fox's Mercantile

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