No. One part in 100 million (10^-8) is 100 times better than wwv (10^-6). There is lots of excellent equipment on ebay that can take advantage of this level of accuracy. The main point is that you do not have to think about it very often. The low cost counters that have uncompensated or poorly compensated timebases are basically useless for any serious work. The other nice part about the high stability references is that you can distribute it to all the synthesizers on your bench and everything is coherent. Of course it depends on what you do. For my ham work, one ppm is fine. I do other work where the Rb source is not good enough.