If only that were true. People often buy based soley upon price. Rarely do you see the same product sold for more than a month or two, often the replacement product has a different brand name.
Since you are in the UK look at the 10 quid DVD players ASDA sold a few years ago. How many of them are still around? When they fail, how many people go as far as buying a "cleaning disk" and using it instead of just throwing it out?
I know we have different experience with cleaning disks, but it's a positive action by a consumer to resolve the problem themselves instead of just dumping it in the bin, no matter if it works or not, or does more harm than good.
Here they go for between 100-150 NIS (16-24 UKP) due to taxes and overhead. Now that we have entered the "digital age", people are replacing them with "full HD" players that do image upscaling (aka faking it) which sell for around 60 UKP.
With those prices it does not pay to make the trip to a repair shop and certainly not to pay for a repair. Geoff.