"Have a concise mission statement for the site."
Oh please, I think you've attended one too many management seminars. Mission statements are for idiots.
"Keep all banners and ads top quality."
How about no ads or banners...ever.
"Make your sourcecode freely available."
Like you have a choice.
"Have live help reachable 24/7."
Umm ok, I'll hire three people.
"Strongly encourage readers using Acrobat smoothing and CoolType."
To do what?
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