Hi Jeff, The physics of the Rb standard, is pretty cool. (If you like that kind of stuff.) So first off I only know this 'in theory' having never built a Rb standard. So I think that the hyperfine transition that you tickle with RF, is actually a 'fan' of different transitions. (they all meet at zero magnetic field.) Now most of the transitions in this 'fan' are linearly dependent on the B field. But there's one, funny enough called the 'clock transition', that has only quadratic field dependence. (and leaves the origin with a slope of zero.) So you run the lamp a little away from zero B field, (to move the rest of the fan out of the way.) and then you can tweak the B field a bit, to tune the frequency. I think that's what the adjustment pot on some will do.
George H.