You also have to supply power to the LNBs. This is normally done through the co-ax, but might be a problem with a long run.
Be aware that with this method you need an optical fiber for each LNB. You also need power for the fiber transmitter and the LNBs. The unit described above provides the LNB power. There is also a "switch" that routes the output of the required LNB to the requesting receiver. This can be at the receiving end of the optical links.
There are systems that "stack" all of the LNBs outputs on one fiber. This requires that that they be "un-stacked" before the receiver switch.
He'll need three circuits with power supplies at each end. This will serve several TV receivers with the normal switch. Dish and DirectTV use slightly different systems, but they both require multiple LNBs and a way to allow all TV receivers to access the correct one.
It would be a lot easier and cheaper to put the dish closer.