An electric current passes through a straight wire. When the thumb is pointed in the direction of conventional current (from positive to negative), the curled fingers will then point in the direction of the magnetic flux lines around the conductor. The direction of the magnetic field (counterclockwise instead of clockwise when viewing the tip of the thumb) is a result of this convention and not an underlying physical phenomenon.
"Not an underlying physical phenomenon?" Even the wiki can't be that wrong, so maybe the author was trying to say something and got words crossed.