Assuming that you're looking at the graph in the middle of the left column... the labelling of the X axis indicates that this graph is based on the use of a bipolar power supply. The 10-watt number comes at the point where you're using a +15 and a -15 supply, for a peak-to-peak voltage limit of 30 volts.
The chip can run on either a single- or double-sided power supply (the former is shown on Page 2, the latter on Page 1). The overview text on Page 1 refers to a double-sided supply, and that's the version they used to derive the graph on Page 3.
The datasheet suffers from bipolar disorder? :-)