It's pretty similar for protection. Basically you have to make sure the voltage and current excursion doesn't exceed certain limits, no matter what causes them. Then it'll survive. With RF there is the added risk of causing harmonics with such diodes and suddenly the 3rd, 5th or 7th harmonic of some other powerful source swamps your RF link. That would not be cool.
RF chips often seem a bit wimpy. 0dBm abs max, I wouldn't even dare to release something like that.
Yes. John Larkin had pointed out a few really nice ones.