Well I remember some 10k$ printers we used to have (Talaris, QMS). They were quirky and awkward; I wrote first Free Software (gnuplot, LaTeX) drivers for them. LW was postscript, which by the way is another modern convenience that Apple contributed largely to establishing. Also, after Apple was done the Canon engine and toners were really all over the place. There may have been cheaper printers, but LW had software and hardware infrastructure that made it a success---this is my point actually, that Apple knows how to _deploy_ technology.
There's a good story here: read the following recollection by Cees Links who was managing the wireless group at Lucent. They had a pretty expensive product line, and Steve came to them and made an offer they could not refuse: