It's all same class at Jetblue but the seats are very comfy. It's mostly business people I saw on their flights.
As for no frills I am all for it. It really isn't such a big deal to bring your own sandwich. Ok, once I overdid it and was kindly asked not to do that again. Barbecued burgers the night before and packed two of those right away, for a long trip to the east coast. When I opened the aluminum foil a barbecue smell wafted through the cabin and had them all drooling, including the Southwest flight attendants.
Yeah, right. He slurps Pommery up front in the big leather seats, courtesy of the taxpayer. Do you guys still have to pay taxes to "the crown"?