That's actually a good question. It has taken over a decade until laptop designers have re-learned what the older guys who designed the Compaq Contura series knew all along and did in the early 90's: Clock speed reduction when horsepower is not needed. That way they squeezed 6h of runtime out of a simple NiCd pack on my Contura 410. Only with the recent advent of netbooks like the Samsung NC-10 has that ever been topped with a regular stock battery. So I promptly bought that netbook.
But that will reduce the quality of coming generations of engineers because they assume they can let the machine do the thinking, just like with automatic transmissions in cars :-)