The only thing that's distorted is the price markup.
It's also patented.
The problem is that dielectric adsorption is a real effect:
but is hardly applicable to PVC dielectric HDMI cables which has low dielectric soaking effects. Of course, no numbers or test results can be found anywhere.
Incidentally, note that there are different lengths and speeds for various classes of HDMI cables:
I unsuccessfully tried to make a 100ft HDMI cable work for a customer.