Hi,
In an ongoing effort to try to understand the irrationality of things like pricing, I stumbled upon:
_How We Decide_ Lehrer, Jonah
A fascinating read (though not focused on "pricing", per se).
Amazing to see just how much people actually *know* about these things!
If we're sharing books that we would recommend to peers, Freakonomics What the Dog Saw: And Other Adventures
Cheers, RK
BTW, 'What the Dog Saw' and 'How We Decide' both have chapters about the Wonderlic intelligence test that read the same to me...
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