Hi,
I suspect most of us aren't involved in the "business end" of our work...
But, I've been half-heartedly looking for information about the "why" behind certain pricing strategies (thinking in terms of end user prices). E.g., the $99 vs. $100 type issues.
I'm *sure* there is some researched basis for all this (else why is it so common?). I know there is a whole science to "mass mailings", funeral parlor layouts, etc. so assume there must be something that applies to 'consumer pricing", in general.
I've stumbled on -- or been directed to -- a few interesting books re: behavior (and how odd/irrational it can be). But, I've yet to find: "The Seller's Guide to Product Pricing".
Any pointers to noteworthy publications? I'd prefer something with a bit more depth than "Avoid whole dollars" -- yet less detail than "A Dissertation on Human Evolution: From Tadpole to Walking Upright"
Thanks!
--don