For me, the choice was simple. I didn't have much cash flow when getting started with microcontrollers, so I let the manufacturers try to impress me. I started working with chips from the vendor that actually honored my request for free samples. I got a couple 16F84 chips from PIC. Those, along with a $20 serial port programmer from eBay, and I was off. I could write my programs using the free PIC tools in Linux, burn it on the chip, and pop it in the circuit to use it.
I've been dealing with PIC chips since then, not finding a need for other microcontrollers, yet. I bought other PIC chips from various vendors when I have need for other PIC features.
I see no problems with using PIC microcontrollers, especially for experimentation. There are plenty of PIC based projects online.
Good Luck with whatever you decide to use,
Jeff "The Frugal Hobbyist"