Zeners are good. 6.8 volts, 1 watt maybe, should absorb some pretty good zaps. A 6-volt or better zener will conduct tiny currents at 5 volts. A series polyfuse might be nice, too, in case somebody decides to connect +48 volts to your input or something.
If your ADC input is high impedance, a series RC ahead of it is prudent too. That gives additional zap/latchup protection and filters noise, too. It's a generally good policy to avoid connecting any IC pin directly to the outside world.
John