The IEEE recently had a contest to design a video meant to "show that engineering is exciting and beneficial" to a target demographic of 11-13 year olds. A couple of students from Louisiana Tech won, with this video:
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.I think it's OK, although I'm probably not a good judge as it was already rather self-evident that engineering is "exciting and beneficial" by the time I was 11 -- like many people on here, I was already fascinated by electronics at a very young age and definitely didn't need any prompting to get into it formally as time passed.
Although I am curious as to how Jim's career in achitecture would have turned out if he'd stayed with that rather than electronics...