See ECN Jan/13 page 9 (it is an ad): "Solar Midget _Fulse_ Holders"
Does it mean "sunset"? or "clouds"? or "the sea"? Or, (shudder) maybe it means the un-related term "think".
Who knows? there is nothing in the picture other than those UFOs in the clouds (includes the gravity defying banner) that relates in any manner to the presumed Keystone.