That's what you think. If it didn't sell, it wouldn't be on the shelves in the store. People with money will pay that $40 and another $75 for the electrican to install it.
Also, there is no need to tie it into a home automation system, unless you're highly anal retentive. Seperate motion controlled lights are better than a whole house automation system that can lock up or fail. There have been several lawsuits over defective automation systems already. One install involved Bob Villa.
It works for me. Any motion turns the hall lights on for five minutes. The only time I have a problem is wehn the bulb burns out. You're just too damn picky.