Freescale: dorky, unpronouncable products

Jun 27, 2012 30 Replies

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than the competitions?

easily pronounced names, and anybody who did real electronics, as opposed to bespoke catering to physicists' prejudices, would be aware of this.

fundamental good thing, and I'd love to have a few, but not enough to flatter nitwits in the hope of turning them into customers.

with reality as your ideas about evolution or global warming, but I'm still not going to lose any sleep about them.

to put together. Getting good amplitude stability and low harmonic content does mean spending money on expensive components, so it isn't going to be cheap, though it does look as if it's going to be cheap way of getting the quality the simulations suggest it may offer.

physicists?

John Larkin Highland Technology Inc www.highlandtechnology.com jlarkin at highlandtechnology dot com Precision electronic instrumentation Picosecond-resolution Digital Delay and Pulse generators Custom timing and laser controllers Photonics and fiberoptic TTL data links VME analog, thermocouple, LVDT, synchro, tachometer Multichannel arbitrary waveform generators

formatting link

than the competitions?

easily pronounced names, and anybody who did real electronics, as opposed to bespoke catering to physicists' prejudices, would be aware of this.

fundamental good thing, and I'd love to have a few, but not enough to flatter nitwits in the hope of turning them into customers.

with reality as your ideas about evolution or global warming, but I'm still not going to lose any sleep about them.

to put together. Getting good amplitude stability and low harmonic content does mean spending money on expensive components, so it isn't going to be cheap, though it does look as if it's going to be cheap way of getting the quality the simulations suggest it may offer.

physicists?

Oh, we own it. They just paid for it.

John Larkin Highland Technology Inc www.highlandtechnology.com jlarkin at highlandtechnology dot com Precision electronic instrumentation Picosecond-resolution Digital Delay and Pulse generators Custom timing and laser controllers Photonics and fiberoptic TTL data links VME analog, thermocouple, LVDT, synchro, tachometer Multichannel arbitrary waveform generators

like

better than the competitions?

ions of easily pronounced names, and anybody who did real electronics, as o= pposed to bespoke catering to physicists' prejudices, would be aware of thi= s.

is the fundamental good thing, and I'd love to have a few, but not enough t= o flatter nitwits in the hope of turning them into customers.

f touch with reality as your ideas about evolution or global warming, but I= 'm still not going to lose any sleep about them.=20

trying to put together. Getting good amplitude stability and low harmonic c= ontent does mean spending money on expensive components, so it isn't going = to be cheap, though it does look as if it's going to be cheap way of gettin= g the quality the simulations suggest it may offer.

a

hysicists?

That's not what you said. "They did buy us our building" would have said wh= at you seem to have meant ...

--=20 Bill Sloman, Nijmegen

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better than the competitions?

of easily pronounced names, and anybody who did real electronics, as opposed to bespoke catering to physicists' prejudices, would be aware of this.

the fundamental good thing, and I'd love to have a few, but not enough to flatter nitwits in the hope of turning them into customers.

touch with reality as your ideas about evolution or global warming, but I'm still not going to lose any sleep about them.

trying to put together. Getting good amplitude stability and low harmonic content does mean spending money on expensive components, so it isn't going to be cheap, though it does look as if it's going to be cheap way of getting the quality the simulations suggest it may offer.

physicists?

you seem to have meant ...

Tedious old git.

John Larkin Highland Technology Inc www.highlandtechnology.com jlarkin at highlandtechnology dot com Precision electronic instrumentation Picosecond-resolution Digital Delay and Pulse generators Custom timing and laser controllers Photonics and fiberoptic TTL data links VME analog, thermocouple, LVDT, synchro, tachometer Multichannel arbitrary waveform generators

:

uff=20

what you seem to have meant ...

Perhaps. But at least I'm not the tedious kind of git who wastes bandwidth = by complaining that he doesn't like the names that Freescale has adopted fo= r its new products. You could post that kind of linguistic nonsense on one = of John Woodgate's language groups, but it's weirdly off-topic here.

And Farnell did eventually find some real B65888N1012D1 RM14 coil formers w= ith all the 12 pins the data sheet says they have. They arrived - quite une= xpectedly - about ten minutes after the EPCOS B65888-C1512-T1 12-pin coil f= ormers had arrived from RS Components. =20

Since the B65888-C1512-T1 parts have bigger pins than the B65888N1012D1 par= ts - which won't plug into my prototyping card, and the pin locations don't= altogether line up with a 0.1" grid, I was very happy that Farnell had fin= ally managed to get its act together.

--=20 Bill Sloman, Nijmegen

What a mess that was. Although at the time of the spinoff, I did cheer up (?) an employee of what he called Flatulent (tm) by pointing out that Agilent was an anagram of Genital.

Zoloft is easy. I still cannot remember the collections of random syllables used to name my blood pressure medication. Having just two syllables would be a godsend.

You can't trademark something that is an English word or that is merely descriptive--i.e. you can't trademark "The Very Fast Plane Company" but you can trademark "TVFPCo".

Cheers

PHil Hobbs

Dr Philip C D Hobbs Principal Consultant ElectroOptical Innovations LLC Optics, Electro-optics, Photonics, Analog Electronics 160 North State Road #203 Briarcliff Manor NY 10510 845-480-2058 hobbs at electrooptical dot net http://electrooptical.net

That's why "Queensland and Northern Territories Air Service" became: QANTAS!

Virg Wall

That's not why US Air(ways) isn't USA or United States Airlines, though. ;-) They also had some trouble with their logo.

The word "us" implies that they paid for it, but don't own it>

As in: "Daddy, please buy us ice cream", implies Daddy pays, but the kids consume.

"For a successful technology, reality must take precedence over public relations, for nature cannot be fooled." (Richard Feynman)

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