Hm, not being a marketing fellow I would hazard the guess that owing two brands gives market dominance and there is the advantage of having fake competition.
Hm, not being a marketing fellow I would hazard the guess that owing two brands gives market dominance and there is the advantage of having fake competition.
I offer a 12/12 warranty here. 12 seconds or 12 metres, whichever comes first.
-- Krypsis
Dan's the Man!
Basically they bought both.
They also bought Dick Smith and Officeworks too.
BWS has rather smaller operations and if they had decided to kill one of the brands, that might well lose some of the customers.
No risk of that keeping both brands.
14 day actually.
But that is no longer the case.
Not when I worked there a few years ago. It was 14 days and the only question asked if there was something wrong with it so it could be processed through the repair channels.
That's all changed now though.
A kit I bought 20 years ago had soldering instructions and solder, but advanced kits didn't because it was assumed (and recommended) that experienced assemblers put them together.
All the ones you assembled would have included solder and instructions.
Creates a sort of artificial competition where Woolies wins no matter where people end up buying their grog.
Duck Smith owned by Woolworths
Officeworks owned by Coles.
There was a time when DSE did some pretty impressive stuff. I purchased and put together their 2 metre transceiver kit, it took me ages, but getting it working was very straightforward, the instructions were excellent, and the final result was totally satisfactory. That was in the 80s, having read this thread I went out and put it on the air again, still works. Lo how the mighty have fallen...
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