Pat wrote: "You may fail to grasp it, too. When you hear about TV stations (especially UHF stations) using millions of watts of power, they are referring to ERP - Effective Radiated Power. That means the actual power going into the antenna is much lower but the antenna has very high gain. Rarely do stations use more than a few thousand watts of actual power. The transmitter's actual power usage is a drop in the bucket compared to all the other energy a TV station uses for lights, cameras, HVAC, etc. "
________ Alright, say a typical medium market station has historically transmitted
2,000W as a NTSC. 2009 they go fully ATSC, still at 2,000W. Hundreds of letters from viewers flood their mailbox, and thousands of callers jam their phone boards about not being able to pick them up over the air with their new TVs. Most are from viewers in the outer one-third of the station's transmission radius.
Station board deliberates, and after a couple months decides to increase transmitter wattage to 2,500W. Viewer complaints plummet, while greenhouse gas emmissions steadily rise to generate additional electricity as this scenario is mulitiplied across dozens of medium markets and many major markets.
Grasp that!
Yeah, I get that actual wattage is but a fraction of ERP, but it still adds up as many TV stations must increase their signal strength to cover the same audience area in digital as they did via analog.