You should do your homework as an IAR reseller. Sure, I know you need to promote IAR, but basic facts are just so important.
CrossWorks for MSP430, MAXQ, and AVR are all based on our own compilers which are certainly nothing to do with any GNU world.
Putting that to one side, why would you buy CrossWorks for ARM that's based on GCC and binutils? Well, you don't buy the GNU software, you're purchasing a whole lot of other stuff that we do well, such as flash programming, support for multiple boards right out of the box, support for cheap JTAG adapters that can actually work with XScale devices, and great product support. And our own library. We make the GNU software usable by customers that don't want to configure it themselves by wrapping it in our IDE and providing our own libraries, provide working board support packages, and help customers get going. You know, that's sometimes a little more than IAR do. And we don't charge the earth and have a realistic and appropriate licensing policy. And boy, we also listen to customers, which is what it's all about.
Of course, as a professional, you'd know that, no?
-- Paul Curtis, Rowley Associates Ltd