I can't remember which way it went, they marketed these parts as MCUs with ADC/DACs initially and then marketed them as ADC/DACs with MCUs or the other way around. But clearly the analog is the real point and the processing was the poor stepchild. Interestingly enough, they have a tiny section of programmable logic, but I think it is *very* limited with just a few 2 input AND gates or something similar. Maybe they were inspired by the PSOC stuff.
Cypress sells PSOC chips still but with the ARM CMx cores now. I don't recall how good the analog is, but they keep working on them.