San Francisco, and probably other places, is a new boom town for this sort of second-derivative social-networking "app" thing. People get goofy ideas for obscure social networking applications or sites, like this aggregation-of-social-silliness thing, raise 10 or 20 megabucks, rent a thousand square feet of very expensive space in SOMA, buy some beanbeg chairs, and hire anybody who can claim to hack Python, for $150K or so. It's amazing. I've lost a couple of employees to this sort of thing, but the smart ones, so far, have stayed. It's impressive how fast you can go through 20 megabucks if you really try.
Sounds like Roland is getting paid to churn biz for them, way out on the 3rd or 4th derivative of Twitter and Facebook. Usenet is pretty thin turf for this sort of thing.
Highly recommended, hilarious book:
Amazon offers "47 used from $0.01." I paid 50 cents for mine.