Now that my files are accepted, their preview of my board (the simplest one with just (2) 0805 resistors), show the resistors up and down as in vertical placement.
My pick and place csv file clearly shows the rotation at 90 degrees.
Maybe I'm an idiot and didn't get it right but it's my understanding that zero degrees (using a resistor for an an example) would have the part vertical, 90 would be horizontal (which is what I want). My software also automatically created the 90 degrees on placement in it's pick and place file.
And just for fun, JLC also has a notation on the drawing that in essence says "not showing correct placement"? -- don't worry about it.
What a god damn nightmare.