They finally got rid of his likeness...

On Sat, 1 Nov 2008 22:43:48 +0000 (UTC), Jeßus put finger to keyboard and composed:

His "likeness" was affectionately referred to as the "dick head logo".

- Franc Zabkar

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Please remove one \'i\' from my address when replying by email.

"Jeßus"

** They got rid of just one " Dick Head".

Plenty of others still left .........

..... Phil

If you want a laugh, see if you can find one of the old adds in EA.

Yeah, surely they mean untrained dopes that can't get a better job, who may know slightly more than the customer, but only if the customer is a complete technological imbecile. (of course that may be a fair bet for most people buying tech goods in DSE :-)

MrT.

BUT: "Interestingly, when Woolworths bought out the company, it also bought the rights to the familiar black and yellow logo which incorporated the name and face of Dick Smith. Research showed that the public felt comfortable and secure with a company that had become one of Australia's retail success stories. This is still true today which is why the face and name of Dick Smith is still strongly connected with the company."

From:

Will the public still feel comfortable and secure?

"Dave"

** When Dick Smith the man was regularly on TV and in the news for his many exploits in a helicopter etc - he was a know face to many millions of Australians.

That is no longer the case and I suspect most people - especially those in the younger age group that DSE mostly sells to - would have no idea who the face on the DSE store sign is.

The new web site has the company logo re-drawn ( in a new style font ) and without the face image.

Stores still have signs up with the once famous face.

When the last " Dick head" leaves the premises - they can turn out the lights ....

..... Phil

Actually, most are just passing through on their way to something better. I've worked at DSE, and there are some really technically competent people out there but they are few and far between. I've noticed a steady decline in staff quality but that is to be expected of the current generation of youngsters who don't seem to give a shit.

Last time I went to DSE I bought a bag full of 'P' section stuff and a couple of other things. The kid behind the counter said he hated 'P' section stuff and that he couldn't be bothered looking it up in the catalogue so I could have it for free. I thought he was joking, but he wasn't.

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They might as well change the name to Woolies Home Appliances which =

would at least be an accurate description of what they sell.

or WMD Woolies Mystery Deals

or WWW Woolies Wares Waffle.

:-)

-- Don McKenzie

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1000's of electronic items

Whilst away from home recently I had to buy a small selection of resistors and some crocodile clips. The resistors weren't sold in packs as is done at many other parts retailers. I approached the counter and the guy just started scratching his head. I said "24 crocodile clips - red and 12 resistors all 1/2 W carbon". He insisted on typing the individual values for the resistors into the computer. Problem was he didn't know the colour code....... sigh. I didn't get them for free or get a discount for helping him out other than the qty discount on the clips. :-(

Yep, they frequently I.D their parts wrong at the counter. I almost expect it now... but only correct them if its to my disadvantage. A far cry from the pre circa 1990 days when many of the staff knew their stuff, and in fact many held amateur tickets.

Yep, totally agree. It's sad most of the smaller retailers in the industry have gone to the wall. Eons ago in Perth we used to have a store called Willis Trading, run by an old timer - Stan Willis who knew his trade and stocked parts people actually wanted for DIY projects and general electronic repairs. Now DSE and Jaycar are no more than toy stores that sell the odd component or three. :-( Thankfully we still have Altronics and (of course) RS Components, albeit the latter is expensive. Worldwide Electronic Components still operates but without a shop front, so he's mail order only.

Cheers, Alan

"Alan Rutlidge" >>>> who may

Yes, Jaycar sell lots of toys and junk, but their range of electronic parts has NEVER been bigger. Take a look at the Jaycar catalog, I count over 100 pages dedicated to electronic parts.

DSE have been well and truly out of the game for at least 15 years now. I don't know why people still harp on about them.

Dave.

The only reason I go there sometimes is half price current edition Silicon Chip, still haven't worked out why they do it but don't really care.

Tom

Also, Jaycar, Altronics and the like are hard to find outside the major population centres. DSE OTOH...