ABC TV logo changes

It seems that there must have been sufficient complaints (I did anyway) from the
public regarding the new ABC1 and ABC2 logo for them to make some changes.
The following text is the reply received from the ABC.
Thank you for your further email regarding the new watermarks which were
introduced on ABC1 and ABC2 on 8 February.
The ABC regrets that you do not like the new watermarks and find them
too intrusive. The ABC has received extensive feedback about the new
watermarks and has published a response to viewer correspondence here:
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As the response explains, as a result of audience feedback, a number of
changes have been made to the watermarks since their introduction on 8
February. All parts of the watermarks have been made more transparent:
the opacity of the blue and yellow boxes has been lowered from 50% to
40%, and the opacity of the white graphics within these boxes ('ABC1',
'ABC2' and the Lissajous curve logo) has been lowered from 100% to 70%.
Additionally, the size of the watermarks has been reduced to make them
less prominent.
Please be assured, your comments have been noted and conveyed to ABC TV
management so that they are aware of your feedback. Thank you for taking
the time to write.
Yours sincerely
ABC Audience and Consumer Affairs
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Reply to
Ross Herbert
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No they haven't, or they would remove them entirely!
MrT.
Reply to
Mr.T
:
: : :> Please be assured, your comments have been noted and conveyed to ABC TV :> management so that they are aware of your feedback. Thank you for taking :> the time to write. : :No they haven't, or they would remove them entirely! : :MrT. :
Now, who is being cynical :-)
Somehow, I doubt they have even made the changes they say they have, because I haven't noticed much of a change in the obtrusive nature of the new logos.
I can't see why they don't simply use the old watermark lissajous figure with a 1 or 2 after it as appropriate. After all, everyone recognises the lissajous figure as meaning ABC. There is abolutely no need to put the text ABC1 in the log at all. Does SBS have any text with their logo? No, because they know everybody recognises it as meaning SBS.
I notice that Perth chan 2 news still uses the old watermark logo.
Reply to
Ross Herbert
I noticed last night that the logo was more transparent - particularly the white parts which were previously opaque. Having a large, 2-colour, 2-part watermark is still bloody annoying.
Reply to
Russ
I entirely agree. Now that it's been discussed here, I'm noticing it more than I did before.
Bob
Reply to
Bob Parker
"Russ"
** It is particularly distracting when the ABC are showing one of their "movie classics" in B&W - the patch of blue ( or orange on ABC 2) sticks out like the proverbial dog's balls.
Also, sometimes the logo disappears off the edge when viewing in 4:3 - so only annoys those with STBs.
It is also not seen for long periods on ABC2, during music videos etc.
What the HELL is the need to CONTINUOUSLY show the damn silly logo ????
...... Phil
Reply to
Phil Allison
We all managed to work out which channel we were watching from 1956 until now and I've never had someone come up to me in a pub and say, "Wanna buy a hot DVD of Enough Rope?", so I can't see any need for the stupid thing at all.
Probably the ABC's MD saw the small logos on Seven etc and thought "Gee, we've gotta have one of those - but bigger and more obtrusive so people really take notice!".
The URL to send your objections is:
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Bob
Reply to
Bob Parker
::> :> :> ** It is particularly distracting when the ABC are showing one of their :> "movie classics" in B&W - the patch of blue ( or orange on ABC 2) sticks :> out like the proverbial dog's balls. :> :> Also, sometimes the logo disappears off the edge when viewing in 4:3 - so :> only annoys those with STBs. :> :> It is also not seen for long periods on ABC2, during music videos etc. :> :> What the HELL is the need to CONTINUOUSLY show the damn silly logo ???? :> :> :> :> ...... Phil : : : We all managed to work out which channel we were watching from 1956 :until now and I've never had someone come up to me in a pub and say, :"Wanna buy a hot DVD of Enough Rope?", so I can't see any need for the :stupid thing at all. : : Probably the ABC's MD saw the small logos on Seven etc and thought :"Gee, we've gotta have one of those - but bigger and more obtrusive so :people really take notice!". : : The URL to send your objections is: :
formatting link
: : : :Bob
In my complaint to the ABC I said almost those exact same words but added that it appeared to be an attempt by one (it might have taken a whole team) of their graphics design artist trying to show off his/her newly acquired skills to the whole world. , "Hey. look at what I can do. Aren't I clever."
Reply to
Ross Herbert
Me and others have sometimes wondered if that was the motivation for the childish cartoons on the front of some SC projects ...
Reply to
Bob Parker
: What the HELL is the need to CONTINUOUSLY show the damn silly logo ???? : : : : : ...... Phil : It's to denote copyright material and stop people unlawfully using it!
And you recon you're the legal eagle!?
TT
Reply to
TT
How well do you think it works ?
Reply to
atec77
::> :> In my complaint to the ABC I said almost those exact same words but added that :> it appeared to be an attempt by one (it might have taken a whole team) of their :> graphics design artist trying to show off his/her newly acquired skills to the :> whole world. , "Hey. look at what I can do. Aren't I clever." : : : Me and others have sometimes wondered if that was the motivation for :the childish cartoons on the front of some SC projects ...
A stupid, silly idea which trivialised the serious and practical nature of a once good magazine. I think that it was just SC making the cartoonist for The Serviceman pages do more work and fill up more space - for the same pay, of course....
I have ceased buying SC on a regular basis now.
Reply to
Ross Herbert
I wonder if Tektronix and Fluke would sell more high-end instruments if they put cartoons on the front of them? :-\
I've still got a subscription to SC but I'm wondering if there's much point in renewing it. Nothing in it interests me any more, though Jim Rowe still does some serious projects.
Reply to
Bob Parker
: > : > : What the HELL is the need to CONTINUOUSLY show the damn : > silly logo ???? : > : : > : : > : : > : : > : ...... Phil : > : : > It's to denote copyright material and stop people unlawfully : > using it! : > : > And you recon you're the legal eagle!? : > : > TT : > : > : How well do you think it works ?
About as well as DRM, Macrovision and the scary FBI warnings etc ;-)
Realistically though it would stop (deter) someone from recording material, burning to DVD and then onselling the discs to shops, market stalls, online etc. It is only proof of copyright ownership - that's all.
For private use there is absolutely no deterrent what so ever.
Cheers TT
Reply to
TT
I think it's a potentially a good mag, but opening the inside cover invariably reveals a Jaycar advert for trivial junk (like they were selling at Wyong) and detracts from their original position and SC's position as serious electronics mag.
Reply to
Suzy
Actually I've found myself in a rather interesting position. I've got a cool new project I'm looking at getting published, and normally it's no-brainer, I'd just go to SC. But this time I've also thought about going to another mag like Elector in order to potentially reach a bigger audience. Hmm, what to do...
Dave.
Reply to
David L. Jones
"David L. Jerkoff "
** Well, ain't that the truth.
....... Phil
Reply to
Phil Allison
That's almost funny, Phil. Points were deducted for having to snip though. And of course you always loose a point for the silly quoted name change.
Dave.
Reply to
David L. Jones
I went to five newsagents this week and I can't find Silicon Chip in any of them, it seems there's not enough sales, at least that's what the last Newsagent said when I asked him specifically for it.
Reply to
Mark Harriss
And yet the commercial channels just put their logo over the top when they use any other channels materials without permission. You often see the old logo remains still showing. So if it doesn't stop the commercial channels, what use is it ???????????
MrT.
Reply to
Mr.T

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