Similar problem on the XJTAG stand :-)
One of the "mob" has actually written part of a well known static analyser. As for the rest: We had a quarter the MISRA-C team on there. Some of the MISRA C++ team as well.
This is why we had coffee and doughnuts people want to chat about things. The show is as much about that as selling to new customers. .
The silicon people work through distis.
The other problem is size al the Silicon people would rather not turn up than have a stand smaller than some one else's. That's marketing departments for you. Besides the silicon companies done want to talk to people who want less than 2 million parts a year. They let distribution handle the smaller customers.
It is nice. It takes a while to get round the concept though
:-)
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