Too often, this is done for "artistic effect" -- without good reason. It's as if the person designing the publication just "discovered" some feature and is now playing with it (the same holds true of abusing typefaces, etc.)
OTOH, there are times when it can be very advantageous to flow text around a picture -- if the alternative is
*breaking* the text for an insignificant (small) picture.E.g., in a newsletter I put together for a local library, I was describing a gizmo gifted to the library that would allow them to hang/display works of art from local artists. The "hanger" onto which individual items are hung is insignificant. But, to describe how the "system" worked, it was necessary to include a photo of it. I included it
*exactly* like your example below as this gave it *only* the space it "deserved" yet allowed it to be included.For an example of this, see the center of page 4 at
For an example of the advantage of including photos at high resolution, zoom in on the individual pictures of the artworks on page 4 -- you can even see the texture of the "stucco" walls!
(for an example of NOT using high resolution imiages, repeat the exercise for the book covers on page 5!)
[note to Tim (OP): decide if it is worthwhile for your articles to open with a ToC (bookmarks) on the left, as in this example, or not. E.g., I've found that opening a document in "facing pages" mode is usually a *bad* idea -- as the document "always" starts with a recto page ... *wasting* half of the screen! You can also see that *only* the fonts used in the publication are embedded in it -- *AND* that the "special" fonts (e.g., the "display" font used for article titles) are *deliberately* included -- since I didn't expect most systems to have those available]Note that the way you layout a technical publication differs from the way you layout something like this newsletter. Different audiences, different emotional connections (in this case, trying to create interest *in* the library)
Things are much better with modern DTP tools. In years past, to pad a line to full length, you had to insert *whole* spaces. For fixed width fonts (e.g., courier), this can be "like fingernails scraping on a chalkboard".
Note that most tools will also play games balancing column lengths (if you so choose). Some will even use *variable* line SPACING to achieve this!