'One of the Most Vivid Arithmetic Failings Displayed by Americans'

Oct 16, 2016 88 Replies

From James Choi:



Why the Third Pounder hamburger failed: One of the most vivid arithmetic



failings displayed by Americans occurred in the early 1980s, when the A&W restaurant chain released a new hamburger to rival the McDonald?s Quarter Pounder. With a third-pound of beef, the A&W burger had more meat than th e Quarter Pounder; in taste tests, customers preferred A&W?s burger . And it was less expensive. A lavish A&W television and radio marketing campaign cite d these benefits. Yet instead of leaping at the great value, customers snubbed it . Only when the company held customer focus groups did it become clear why. The Third Pounder presented the American public with a test in fractions. And we fa iled. Misunderstanding the value of one-third, customers believed they were bei ng overcharged. Why, they asked the researchers, should they pay the same am ount for a third of a pound of meat as they did for a quarter-pound of meat at



larger than the ?3? in ??,? led them astr ay.



--Elizabeth Green, NYT Magazine, on losing money by overestimating the Am erican public's intelligence.



formatting link



It's depressing that the general public cannot even grasp the basic concepts of fractions. Maybe we should go to the metric system. The 149 Gram burger sounds better than the 113 Gram.

Or, they could have called it "The 5 ounce burger". 5 being greater than the 4 in 1/4.

That's one advantage of the metric system. Who doesn't have to pause when choosing a 3/16 inch drill bit or a 13/64 inch drill bit?

But most people resist changing because they don't even understand it would be easier for them.

Or if they sold both a 1/3 pound and a 1/5 pound, and made them both the same price as the quarter pounder, they would have come out on top at the expense of the innumerates.

Bwahahahaha >:-} ...Jim Thompson

| James E.Thompson | mens | | Analog Innovations | et | | Analog/Mixed-Signal ASIC's and Discrete Systems | manus | | STV, Queen Creek, AZ 85142 Skype: skypeanalog | | | Voice:(480)460-2350 Fax: Available upon request | Brass Rat | | E-mail Icon at http://www.analog-innovations.com | 1962 | I'm looking for work... see my website.

They could charge more for the 1/5 pounder and make a killing.

Someone told me that at one of the Jeff Foxworthy standup events when he was doing the stupid people routine they were selling "STUPID" signs.

They were $2 each or two for $5.

Wait until you tell 'em you can raise numbers to negative powers. That really flips their lids.

An ad here said, "Buy three tyres for the price of four and get a fourth one absolutely free!".

Cheers

Syd

Then think in 64ths. That's how I do woodworking. I decide the needed precision for the operation(s) and stick to that fraction. So, in the above case, I'd use 12 or 13 (64ths being "silent").

Utter nonsense. Some just *have* to show how "superior" they are.

When dealing with fractions, I don't go below 16ths. It's so-many 16ths plus/minus 1/32 or 1/64, E.g., your 13/64 is 3/16 + 1/64. I have the intuition for how much the 16ths are, but not finer.

Bob

Sometimes the 64th's matter, depending on material, desired thread, etc., so I finally succumbed and bought a drill bit cabinet and gauges so I can stay organized...

(cropped to not show the constant mess that my desk and workbench stay in ;-) ...Jim Thompson

| James E.Thompson | mens | | Analog Innovations | et | | Analog/Mixed-Signal ASIC's and Discrete Systems | manus | | STV, Queen Creek, AZ 85142 Skype: skypeanalog | | | Voice:(480)460-2350 Fax: Available upon request | Brass Rat | | E-mail Icon at http://www.analog-innovations.com | 1962 | I'm looking for work... see my website.

Thank god I'm not the only one with this problem after all.

My biggest problem occurs when the wife decides to "neaten up". Then my organization "by piles" fails :-( ...Jim Thompson

-- | James E.Thompson | mens | | Analog Innovations | et | | Analog/Mixed-Signal ASIC's and Discrete Systems | manus | | STV, Queen Creek, AZ 85142 Skype: skypeanalog | | | Voice:(480)460-2350 Fax: Available upon request | Brass Rat | | E-mail Icon at

formatting link
| 1962 |

I'm looking for work... see my website.

At first I didn't believe this. So I dug on the Internet and found it is true. The original source is Alfred Taubman who wrote this in his book, "Threshold Resistance" and confirmed this in his blog shortly before passing away.

formatting link

Fourth item down.

Rick C

I really believe it is something genetic. I literally can't picture what to do with most things other than to set them "over there". On the other hand, I'm very organized on the computer. I know where everything is on the disk drive. I think it is the difference between having a logical relationship and structure of hierarchy vs. whatever an office should be (which I can't picture). Maybe I should subscribe to "Better Desk and Office".

Rick C

Wow! Open a fast-food place with 1/8 pounders at the price of the 1/4 pounders and you'll get rich. Until the public gets educated. Maybe.

Or they pay attention to their stomachs.

Rick C

Educated, or experienced.

A 1/5 pounder(*) that actually contains 1/3 pound could work.

This email has not been checked by half-arsed antivirus software

Join the Discussion

Have something to add? Share your thoughts — no account required.

Didn't find your answer?

Ask the community — no account required