Oh, maybe I am guessing. But using a BJT seems like he is cost driven
It's true that a HV PNP will cost more than the NPN. The drive method dictates a PNP.
If he shifts to NPN, he needs the gatedriver, or use an old style transformer based driver, but then the price of the high side switch (NPN) is very low, contrasted by high cost for the transformer
On the other hand, a 0.5A DP350 PNP is almost as cheap, looking it up
That brings the levelshift idea and PNP down to very low cost
Cheers
Klaus