The optics loop is so slow and wimpy in a rubidium, it seems to me that the mid frequency (ballpark 1 Hz and up) phase noise will be dominated by the XO inside. The low end rubidiums are probably optimized for frequency stability but not mid-frequency phase noise. I think.
Here's a rubidium manual, with schematics. It's all old fashioned parts, no FPGAs or anything, and it's impressive how simple it is.
The Allen variance gets good at 100 seconds, where the physics starts to dominate.
DDS must be more interesting mathematically, since the spurs will squirm all over the place as a function of the frequency settings.